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January 12, 2011: Internet RetailerApparel retailer Bluefly plans to launch prescription eyewear site Eyefly.com this spring.
April 19, 2011: Fox Business NewsCheck out Bluefly CEO Melissa Payner introducing Eyefly on FOX Business News
May 24, 2011: Billy Farrell AgencyPhotos from Eyefly launch party.
June 2, 2011: Daily CandyDaily Candy features the Eyefly launch in The Weekend Guide.
June 2, 2011: Fashion Daily MagEYE on Accessories: Fashion-Forward Frames Launch on Eyefly.
June 2, 2011: Paper MagLook Mom, I'm a Spokesmodel for Eyefly! Read more here.
June 2, 2011: Style1 MediaBluefly celebrates the launch of Eyefly.com
June 3, 2011: In StyleIn Style features the Via Condotti frame in their Lunchtime Links on Eyefly launch day.
June 3, 2011: FLAREFLARE features Tommy Ton photographs for Eyefly's Eye on the Street.
June 3, 2011: SplendoraEyefly: Affordable Eyewear.
June 3, 2011: Mama's A Rolling StoneShop Online at Eyefly.
June 3, 2011: EssenceBluefly.com launches Eyefly, an optical boutique.
June 3, 2011: The Blay ReportEyefly.com Launches Unique Shopping Experience and Super Chic Eyewear.
June 3, 2011: E! OnlineNicky Hilton tries on sunglasses at the Eyefly launch party.
June 3, 2011: FlareTommy Ton’s two new eyewear campaigns.
June 3, 2011: VisionMondayBluefly.com launches fashion eyewear Site, Eyefly.com
June 3, 2011: Kanon Organic VodkaKanon Vodka at Eyefly launch party.
June 4, 2011: Ruthless BlogEyefly Launch event recap.
June 20, 2011: Avenue InsiderStyle Stars spotted wearing Eyefly.
June 26, 2011: In Touch WeeklyNicky Hilton attends Eyefly.com launch party in NYC.
July 8, 2011: Fashion Pulse DailyIsn’t it about time you Eyefly?