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Press

January 12, 2011: Internet Retailer
Apparel retailer Bluefly plans to launch prescription eyewear site Eyefly.com this spring.

April 19, 2011: Fox Business News
Check out Bluefly CEO Melissa Payner introducing Eyefly on FOX Business News

May 24, 2011: Billy Farrell Agency
Photos from Eyefly launch party.

June 2, 2011: Daily Candy
Daily Candy features the Eyefly launch in The Weekend Guide.

June 2, 2011: Fashion Daily Mag
EYE on Accessories: Fashion-Forward Frames Launch on Eyefly.

June 2, 2011: Paper Mag
Look Mom, I'm a Spokesmodel for Eyefly! Read more here.

June 2, 2011: Style1 Media
Bluefly celebrates the launch of Eyefly.com

June 3, 2011: In Style
In Style features the Via Condotti frame in their Lunchtime Links on Eyefly launch day.

June 3, 2011: FLARE
FLARE features Tommy Ton photographs for Eyefly's Eye on the Street.

June 3, 2011: Splendora
Eyefly: Affordable Eyewear.

June 3, 2011: Mama's A Rolling Stone
Shop Online at Eyefly.

June 3, 2011: Essence
Bluefly.com launches Eyefly, an optical boutique.

June 3, 2011: The Blay Report
Eyefly.com Launches Unique Shopping Experience and Super Chic Eyewear.

June 3, 2011: E! Online
Nicky Hilton tries on sunglasses at the Eyefly launch party.

June 3, 2011: Flare
Tommy Ton’s two new eyewear campaigns.

June 3, 2011: VisionMonday
Bluefly.com launches fashion eyewear Site, Eyefly.com

June 3, 2011: Kanon Organic Vodka
Kanon Vodka at Eyefly launch party.

June 4, 2011: Ruthless Blog
Eyefly Launch event recap.

June 20, 2011: Avenue Insider
Style Stars spotted wearing Eyefly.

June 26, 2011: In Touch Weekly
Nicky Hilton attends Eyefly.com launch party in NYC.

July 8, 2011: Fashion Pulse Daily
Isn’t it about time you Eyefly?

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